Comment l’Inbound Marketing peut booster votre développement commercial B2B ?
Contrairement à la prospection qui consiste à contacter de manière proactive des prospects potentiels, l’inbound marketing a pour objectif d’attirer des leads directement via votre site internet. Après avoir vu dans l’article précédent comment mettre en place une véritable « machine à vendre », découvrez comment le recours à une stratégie d’inbound marketing peut compléter votre effort de prospection et en accroître les résultats. L’importance de l’inbound marketing à l’ère d
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